What is Digital Marketing

Last updated on January 29th, 2023

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What is Digital marketing? Digital marketing is the promotion of products, services, or brands through electronic media channels such as social media, search engines, websites, email, and mobile apps. It uses a variety of digital tactics and channels to reach and engage with customers, and to drive conversions, traffic, and revenue.

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How Digital Marketing Works?

The way digital marketing works is simple.

First, you need to decide your digital marketing goals i.e. where you want to reach with digital marketing. Some common practices are: to increase brand awareness, generate more sales, or grow your business.

Then you need to decide which marketing channels can help you achieve your goals. For example, in the event that you want to make more deals, running paid campaigns on Google and Facebook will be a decent choice beginning stage.

To make the whole process easier to manage, you can create a plan specifying how much money you’ll spend, define your target audience, define your performance metrics, and other information that will help you control the process.

This is the very thing that a digital marketing effort is about. Relax on the off chance that it’s confounding now, there is a more point by point illustration of how to make a fruitful digital marketing campaign towards the finish of this post.

Prior to making your most memorable digital marketing campaign, you want to realize the different promoting channels and how they work.

Digital Marketing Channels

  • Website Marketing
  • Search Engine Optimization
  • Pay-Per-Click Advertising
  • Email Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Video Marketing

Website Marketing

website marketing

A website is the focal point of all digital marketing campaigns. Without anyone else is an exceptionally strong channel but at the same time, it’s the medium to execute the vast majority of the other online marketing efforts.

Your site ought to address your image, item, and services in the most ideal way. It should be fast, dynamic, and easy to use.

When you have a site your subsequent stage is to think of a digital marketing strategy to promote your site and content fully intent on getting more traffic and customers.

Search Engine Optimization (SEO)


Search engine optimization is the process of optimizing your website for search engines.

The main goal of SEO is to help a website rank higher in search results and get organic traffic from search engines.

Pay-Per-Click (PPC) Advertising


PPC promoting enables you to arrive at web clients on various organizations through paid advertisements.

You can set up PPC campaigns on Google, Bing, Linkedin, Twitter, Pinterest, or Facebook and show your ads to people searching for terms related to your products or services.

PPC campaigns can fragment clients in view of their segment qualities (age, gender, and so on) or even their specific interests or area.

Every time a user clicks on your ads, you pay a fee to the provider (and thus the term pay per click).

The most famous PPC platforms are Google Ads and Facebook.

Email Marketing

email marketing

In spite of the expanded utilization of web-based entertainment organizations, email advertising is as yet one of the best digital marketing channels.

Many individuals mistake email advertising for the many spam email messages we as a whole get each day, yet that is not the very thing email marketing is about.

Email marketing is the medium to get in touch with your potential customers or the people interested in your brand and this entails that these people want to hear from you and you are not hijacking their inboxes.

In fact, many successful online businesses and marketers use all other digital marketing channels to add leads to their email lists, and then through email marketing, they create a number of funnels to turn those leads into customers.

Social Media Marketing

social media marketing

Social media marketing has to do with contacting individuals in different informal communities either through happy promoting efforts (postings), paid advertisements, or both.

The essential objective of a social media marketing campaign is brand mindfulness and laying out friendly trust yet as you go further into social media marketing, you can utilize it to get leads or even as an immediate sales channel.

The top of the funnel is awareness. Here you can utilize Facebook promotions to acquaint your brand with Facebook clients. Your goal at this stage is to get your ad in front of as many people as possible and gain new followers.

The second step is discovery. During this stage, you can begin engaging in with your crowd by responding to their inquiries on Messenger or email, and by offering some benefit through your blog entries and FB postings.

The third step is a consideration. At this stage, you want to get individuals (that showed an interest in your brand) and pass them through the center of the pipe and inspire them to visit your site, draw in with your page, install your application, and send you a message, and so forth.

The fourth step is conversion. Here you attempt to persuade individuals that enter your channel to convert over. A conversion can be whatever has an incentive for your systematic offer of an item or service or a visit to your store.

Affiliate Marketing

affiliate marketing

Affiliate marketing is one of the oldest forms of marketing that has grown considerably with the rise of Internet usage.

Fundamentally, with affiliate marketing, you advance others’ items and you get a commission each time you make a deal or present a lead.

Some notable organizations like Amazon have affiliate programs that compensate out a great many dollars each month to sites that sell their items.

While planning your digital marketing strategy, you ought to incorporate affiliate marketing as a method for getting individuals engaged with your image and selling your items for a commission.

As such, when you have an item or service to advance on the web, you ought to consider setting up an affiliate program where individuals can join and find assets and material they can use to promote your items on the Web.

They will get a commission as a reward however the advantages for you as a supplier are substantially more.

Your affiliates cannot only drive more sales but they can become the best representatives of your brand and positively influence other people to buy or connect with your company.

Video Marketing

video marketing

Video marketing is something relatively new but recently it has become so popular that you simply cannot ignore it.

YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, or just to relax.

YouTube is just one of the mediums you can execute Video marketing. There are so many other platforms like Facebook Videos, Instagram, and Vimeo to use to run a video marketing campaign.

The best way to take advantage of videos is to integrate them into your SEO, content marketing, and social media marketing campaigns.

Running standalone video campaigns can be costly and does not always create a positive return on investment, but when the video is used as part of your other campaigns, the ROI is justified.

FAQs on Digital Marketing

What is digital marketing?

Digital marketing refers to the practice of promoting products or services using digital channels, such as search engines, social media, email, and websites.

How can digital marketing help my business?

Digital marketing can help businesses reach a wider audience, increase brand awareness, and drive sales through targeted advertising and engagement with customers.

What are some common digital marketing strategies?

Some common digital marketing strategies include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and email marketing.

How do I measure the success of my digital marketing efforts?

Measuring the success of digital marketing efforts can be done through the use of analytics tools, such as Google Analytics, to track website traffic and conversions, as well as engagement metrics on social media platforms.

How do I get started with digital marketing?

To get started with digital marketing, it can be helpful to first define your target audience and goals, and then research and choose the channels that will be most effective in reaching them. Hiring an agency to handle your digital marketing is also a good option.